Vital Statistics:
Founded: 1996
Headquarters: Canton, OH (Stark Co.) with offices in Boston, Los Angeles, Detroit and Dallas
Employees: 50
Industry : Newspaper and Direct Mail Advertising (www.mediaresourcesonline.com)

Background:
Media Resources was established in 1996 by the entrepreneurial pair of Larry Barnes and Gloria Cuerbo. As a full-service supplier of print media solutions, the company specializes in newspaper advertising plans, promotions and placement, and serves many major retailers, automotive maufacturers and telecommunication clients.

Challenges:
The company's founders recognized that an opportunity existed to simplify and market newspaper advertising services. The challenge was how to compile and then sell a very complicated industry to national advertising agencies. Newspapers, by their very nature, are locally based and non-standardized in their advertising products and procedures.

Media Resources, Ltd. assembled a team of former newspaper and ad agency experts, built a comprehensive database of newspaper information and offered a variety of print-based media plans and promotions.

Results: Fastest-growing in the U.S.
Media Resources, Ltd. is the fastest growing and most successful company of its kind in the U.S. It has 40 employees in Canton, Ohio, plus 10 more at satellite offices in Boston, Detroit, Dallas and Los Angeles.

Clients:
Ford, DaimlerChrysler, Cadillac, Toyota, Unicel, Carter Lumber and Suarez Corp.

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